// SEMESTER

WS 2020/2021 IG5

// MODULE

Internshipsemester
Freelance

// COMPANY

// TOOLSTACK

Figma
Principle

// APPSTORE

// PLAYSTORE

// PROJECT INFORMATION

We are on a mission to build the first gender equality learning app to discover why inequality exists, what it looks like, how to talk about it, test your own biases and train to take action in real life. Because it’s about time.
Our goal was to make operating the devices a unique user experience and to guide the user through the app as seamlessly as possible by making it fast and now convenient to use.

// MY ROLE

My activities were mainly in the area of UX design. The basic structure and information architecture were already in place. Since the app is designed for the MVP, the individual components are always created step by step. This means that there are always new updates with new functions. In my internship, I helped develop and design the processes of onboarding, registration, profile overview, glossary, Today and the courses. Usually one or two of the elements were developed at a time.

// DESIGN PROCESS

// ANALYSIS

Gender inequality is one of the biggest obstacles to sustainable development, economic growth and poverty reduction. The world is making slow progress in achieving gender equality. Worldwide, nearly one in four girls between the ages of 15 and 19 is neither employed nor in education - compared to one in ten boys. 

But this is not the only problem: sexism, racism and homophobia etc. are also part of our everyday lives. We want to counteract this with our application.

// HOW MIGHT WE

How can we educate people about gender equality in a playful and informative way?
 

// WIREFRAMING

// STRUCTURE

// FINAL PRODUCT

// TODAY

In Today you have an overview for your courses today. Every day you get your Daily Term to learn new definitions.

// GLOSSARY

You have an extensive and easy-to-explore glossary at your fingertips, packed with important equality terminology.

// COURSES

You’ll have access to every piece of new content. The work never stops, so new learning content will just keep on coming!

// LEARNINGS

I am very happy to have completed my internship at Equalista. The interaction with my colleagues was always pleasant and new friendships and contacts were made. I could always ask questions if I was unsure and the feedback was clear and actionable. I was able to learn new skills and was confronted with new topics that I had not yet learned about at the HfG. I was also able to learn a lot about managing, highs and lows of a start-up. Since the communication at Equalista is very open, I wasn't afraid to  dive into different subject area. 

It is also exciting for me to see that a company doesn't always have to have a capitalistic structure, and that the personal needs of the employees are in the foreground. Through the change of employees, I was also able to make many new international contacts and get to know new cultures and ways of working. Personally and in the area of gender equality, I was able to learn a lot and continue to grow. For me, this topic area was and will always be an important part of my attitude. 

made by Jasmin Klement